I want to be blonde! Here are a few things you need to know Going lighter is a process that can take more than 1 visit to achieve the desired look. Especially if you have naturally darker hair,coarse hair, or previously colored hair. please speak with a professional about your options. Blondes get their hair lifted every 4-6 weeks and sometimes require a toning service in-between their full service appointment. After your blonding service I recommend the use of a purple tonin